Young Marketing Guru Who Helped Photo of Egg Go Viral on Instagram.

Young Marketing Guru Who Helped Photo of Egg Go Viral on Instagram.

Going Viral

Unless you’ve been living under a rock for the past few weeks you should be fully aware of the photo of an egg that went viral and claimed the top spot for having the most liked photo on Instagram.

The simple photo of an ordinary, brown egg has garnered over 48 million likes, originally shared on January 4 on the anonymous UK-based Instagram account @world_record_egg which has over 7.7 million followers.

Despite the person who posted the photo remains anonymous, the internet has a 19-year-old viral marketing guru to thank for the post going viral and gathering so much popularity within the space of a couple of days.

Enter The Guru

Massachusetts-based Ishan Goel played a helping hand in making the photo of the egg circulate the internet and gather the likes last year. The marketing guru said that he was the “gasoline” that helped fuel the popularity of the post.

He said: “I won’t go into too many specifics about the secret sauce, but I can say that I worked to garner attention for the page on Reddit, reached out to media really early on, and told all of the celebrities and influencers in my network to help push it.

“I would like to give all credit to the chicken who laid this egg. They were the spark. I was the gasoline,” he added.

The actual identity of the original poster still remains anonymous, simply posted by a UK-based Instagram user @world_record_egg, but the viral post itself is a stock image of an egg, originally photographed by Sergey Platonov.

The photo was captioned: “Let’s set a world record together and get the most liked post on Instagram. … We got this.”

 

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Liked By Millions

The post has managed to gather a whopping 48.3 million likes and counting since it was posted and has since even made an appearance on the cover of a digital issue of Paper Magazine – the same publication that helped Kim Kardashian “break the internet” with her semi-nude photo shoot in 2014.

And the reason the photo gathered so much attention, according to Ishan, is because “the egg isn’t a person, it represents something bigger.”

Ishan said: “The idea that an inanimate object can connect so many people is a testament to the fact that people love to root for the underdog.

“Celebrities wield so much power and influence, and an egg uniting so many people is a powerful commentary on social media’s impact on society today. Social media has given celebrities this sort of omnipotence.

He added: “People can rally around the thrill of outdoing a celebrity. It makes the world seem less intimidating, more light-hearted, and more accessible.”

Simplicity Makes For Popularity

Ishan added that the simplicity of the photo being a brown egg added to its popularity.

He said that the fact that the photo was just that of a simple brown egg brought a funny element to the whole concept of getting more likes on a meaningless photo.

“The fact that it’s just an egg has a face of comedy to it. The fact that the egg is very sharply photographed made it appealing to want to like and the cause of beating out a celebrity with “an egg” makes this something anyone would be happy to get behind, regardless of their views on any topics,” he said.

Success In Anonymity

By adding an element of mystery to the photo, the poster’s anonymity has also played a part in the post’s success.

Ishan said: “Finding the true owner of this account is on everyone’s mind right now, which has opened the doors to many impostors. All of the frenzy just adds more fuel to the fire behind virality of the page.

“People love to wonder, and the anonymity element of the account owner in this case is hugely mystifying.”

He added that the various different people claiming to be the person behind the post has also helped the post gain popularity.

“The question is still unanswered which turns it into a world wide mystery.

“I remember in one of my early conversations with the account holder they said a quote “loose lips sink ships”, which has really taken weight over the lifespan and growth of this viral phenomenon,” he said.

According to the 19-year-old, “the egg is symbolic of the divide between celebrities and everyone else.”

For this reason, Ishan thinks the excitement around the meme might last longer than any other viral sensation, which he says usually only last for between eight to ten days.

He said: “There are celebrities getting tattoos of the egg, and even people falsely claiming ownership over it.

“The internet typically has a short attention span. This time it may be different, because the egg is symbolic of the divide between celebrities and everyone else.

He added: “The life cycle of something like this is unclear, but I suspect it will stick around for longer due to copycat challenges and spin-offs.”

Explaining the general life cycle of a viral meme or photo, Ishan said that their popularity usually tends to die down after a certain amount of time.

He said: “It starts off in a small area as a spark, then it is picked up by pages that have large followings, leading it to become mainstream.

“It then shifts to the media, and once local and then international media have picked up the meme, it is only days before the older demographic start to find out and talk about it.

He added: “Once that happens, the novelty wears off and the meme tends to fade out.”

“Novelty plays a huge part here. There is a huge attrition rate in interest as the novelty wears off,” Ishan said.

 

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Profile of a Guru

Ishan began building up his experience in the area of viral marketing from a young age.

During middle school, he worked as an event photographer, shooting at different local events.

He said: “I began by photographing events for the Dallas Marathon, and many other big companies, which put me in proximity to key people who have played a huge role in my growth over the years.”

When he was 15-years-old, Ishan secured an internship at the Mark Cuban Companies, where he worked on different projects before starting a marketing company of his own called Goel Strategies.

He said: “I have learned over the years that marketing is in art form that relies on a combination of factors.

“Having worked with numerous brands and companies, I guess I have learned how to always keep my finger on the pulse of what makes people tick.”

He added that when it comes to achieving viral success, a combination of timing, placement, and “influence involvement” can all play a vital role.

“There is often no rhyme or reason to things going viral but what comes from it is all that matters,” he added.

 

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The photo of the egg gained so much popularity that Paper Magazine featured an egg on the front cover of one of their digital issues with a headline that read “break the internet.”

Words by Elijah (Content Marketer).

Young Marketing Guru Who Helped Photo of Egg Go Viral on Instagram.

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I’ve only got one pair of hands… until now!

Finding a solution to doing everything myself has long been at the top of my long list of priorities.

I’ve found over the years, that it’s definitely getting easier to outsource some of the work I do, especially when students answer the call for unpaid work experience. Naturally I also receive a lot of requests from amateur photographers asking if I ever need a spare pair of hands. I’m flattered, of course, and wish I could accommodate them all in my growing business. Sadly it’s not that easy, although I do have a small team of guys I go to when I need a second photographer or an assistant to help me out, and this seems to be working out.

In particular, a former Photography Workshop attendee called David looked after the business last year whilst I took a four-week vacation to the other side of the world. David took on several assignments on my behalf and was just a phone call away whenever I needed him. Without his help I wouldn’t have been able to enjoy the holiday, and I might not have been able to go at all! Since then David has started his own photography business, and he often assists me during weddings and portrait shoots. He even speaks Spanish, which came as a great surprise when one of my clients from South America started conversing with him. There was even a client whose grandmother spoke no Engish, only Spanish, and yet David was able to chat with her and make her feel welcome. I should at this point mention that David is German, and therefore speaks that language as well. It all helps.

Inundated with requests

Another guy who’s been backing me up is fellow Brit, Matt Marsh. Matt contacted me a couple of years ago wanting to assist whenever possible, and later told me I was the only one in Denmark who answered his email. It’s unfortunate news, but it probably happens a lot. As I mentioned earlier, I get inundated with such requests, and have started to feel frustrated that I can’t really help most of them anymore. Matt’s timing was perfect, and thankfully we’ve struck up a good business relationship and friendship. It always helps to reminisce with someone from your country of birth, even if that person is 15 years younger than you!

What I like most about Mr. Marsh is his ability to listen and learn, as well as his willingness to crack on with the job. In journalism, deadlines and communication are paramount, and Matt is pretty good at fulfilling both. He’s also gone on to start his own business, and is working hard at networking and perfecting his craft.

Joseph Miller is the third (but not final) name on my list. Originally from Wales, Joe now lives in Malmø in Sweden, yet commutes to Copenhagen every day for work. Joe approached me in a similar manner; eager to get back in to journalism and photography. Since then, Joe has heeded my advice and regularly finds himself photographing live music concerts all around Europe. Not only that, but his writing style is fresh and unique and he’s contributed a couple of articles to my own personal blog.

Joining forces

So this year the four of us decided to become a team and start a brand new venture. The Copenhagen Photographers website is already live, but we are still in the process of ironing out the creases before we start producing regular content. Trying to find ways to fund it is a real head-scratcher, but we will cross that bridge when we come to it. You can go take a look if you want.

Which leads me nicely to the final gentleman in this ongoing search for permanent assistants, and fingers crossed I may have found “the one.” Elijah James and I go back a long way – 19 years, in fact – and have been through a lot together. Maybe one day we’ll get round to telling his full story (I like a good tale, me) but for now we’ll keep it clean. Elijah (or Murdy as I like to call him) and I used to play in a band together, and I was always struck by his forward-thinking approach to our image and marketing strategy. He had ideas the rest of us would never even dream of, and he just looked awesome on stage. One time he stitched a triangular cut of Adidas material from his joggers straight in to a pair of bell-bottom jeans and looked absolutely rock-n-roll.

On another occasion he ordered us to print a bunch of posters for an upcoming gig (one we hadn’t even booked) with the words CANCELLED pasted over the top. His idea was that the poster stood out more with the word CANCELLED on it, and when we replaced them with BACK BY POPULAR DEMAND posters the fans (and soon-to-be fans) would take notice. I have no idea whether or not it worked directly, but in the space of a year we were selling out local venues that wouldn’t even let us play 12 months previously.

A blog you’ll want to visit

As of yesterday, Elijah and I have been collaborating on the Photography by Matthew James project and I have high hopes. His ideas are already producing interesting results, and the goal of making this journal an interesting place to visit now-and-then is at the forefront of the brainstorming process. But don’t expect me to give away any secrets just yet…

The business is now entering its fifth year, and I’m reminded of a photographer I met here in Copenhagen at the start of my journey. It takes about five years to build a network, he told me, so if you can hang tight that long you should start to see major results. Well, I’m pleased to say that I’ve been seeing strong results ever since I opened my door to other people, and sharing my daily business struggles with them. It’s not been an easy process, nor have I always been willing to share all my trade secrets. But to quote Elijah himself, the only person you’re in competition with is yourself.

I trust you’ll all join me in welcoming another Mr. James to the fold, and I hope you enjoy what’s to come.

This blog post originally appeared on www.photographybymatthewjames.com

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New Year. New Career?

New Year. New Career?

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And Refresh, Isn’t that how January 1st feels each year? I guess if life sucks day after day then the date makes no difference, but for me I constantly look forward to the challenges and possibilities the New Year brings.

Just four days in to 2017 and already the wheels are turning. I’ve bought a new domain name (much more on that later), started taking bookings for photo assignments, sold tickets for my Photography Business Event in Derby, almost finished my Best of 2016 Portfolio, bought a new apartment, and fallen off my bike. And to think that I used to sit behind a desk, just staring at the clock on the wall. How times have changed!

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I say all of this not to boast, but to encourage you to make some lasting changes in your lives. We all agree that 2016 was a bit messed up; a bit topsy-turvy. A lot of it made me wonder what the future holds; made me realise that it’s always unpredictable. And I think that also applies to our jobs.

I started my own business because I couldn’t land a decent job anywhere else in Copenhagen. Don’t get me wrong, it was always the plan to be a freelance photographer here, but I thought I’d find regular full-time employment whilst I got things setup. Alas, it wasn’t the case, and I was forced to work ten times harder to get the business up and running. It took patience, luck and determination, and quite often there were non of these to hand, but as you can see the risk paid off.

Some people are never going to get it, though. Members of my family have asked, “Do you think you’ll ever have a proper job again?” which is a bit of a slap in the face. But when I look back through my favourite images of 2016 all I’m faced with is variety; people, places and stories that all come together through a Nikon lens. Sometimes it makes me money, other times it just makes me proud and grateful to have been there in the first place.

No matter where you live in the world, becoming a pro photographer is within the grasp of everybody, regardless of your current skills or business experience. I used to work for an energy company, for Christ’s sake… the proof is in the pudding, or however that phrase goes.

So if you’re sitting there reading this and nodding your head then it’s time to take matters in to your own hands. And if you’re within driving distance of Derby, England, then I’m going to give you a helping hand

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And because I really want this event to be a success, I’ve decided to extend the deadline for using the discount code BD2016. Simply enter this at the checkout to benefit from 20 per cent off the price.

As I said several weeks ago in an Instagram post , “Life’s too Short. Make it Count.”

Photography’s Commitment To The Environment

When we think of sustainability our attention is obviously drawn to areas such as fossil fuels like oil and gas and, especially, these days, that is to what the media’s attention relates to also. However, with that being said, what people do on a daily basis and the...

Aerial Photography Protecting The Planet

Aboard a tethered balloon, from an altitude of nearly 500 meters, when Gaspard-Félix “Nadar” Tournachon photographed Paris from above was the moment when we can trace the roots of aerial photography right back to 1858. Before airplanes entered the picture, photos were...

Regular Photography Turned Inside Out as Fujifilm X-Pro3 Officially Arrives

As part of a drive to rediscover “pure photography” is a rear screen that has been turned inside out.   Innovative Feature Tilting the screen downwards to become visible, the rear screen that faces inwards not outwards,is a bizarre yet extraordinary feature...

Depth Of Field

What is depth of field in photography, and how do you control it? There are many terms which relate to a shallow or large depth of field in photography and photographers will bandy about these terms such as “hyperfocal distance”, “creamy bokeh”, “shooting wide open”,...

Stroboscopic Portraits

Use your unit’s strobe function to achieve rapid-fire flash and capture incredible staccato action.   Pulsing Flash A pulsing flash that fires lots of times during a long exposure can create a stop-motion effect by freezing the action multiple times as the...

Cheap Photography Projects’ Creative Lighting Ideas

Get creative with your images by using these lighting hacks to shoot cheap but conceptual photography. Beauty in Simplicity You don’t necessarily need to use top-of-the-line kit in order to capture brilliant photos. To help you inject some creative lighting into your...

Defining Street Photography, the Cartier-Bressonian Way

Street Photography pioneer Henri Cartier-Bresson has come to define the way the photography industry thinks about the genre. This article draws on sources that explains the way the genre has taken shape. Defining Street Photography Of what constitutes “street...

Even Photography Boffs Will Be Impressed By Polaroid’s New Camera.

    Vintage but not backwards. Whatever is in style right now, it seems, can make us feel like we’re in another decade. Vintage fashion, retro cars, and record players are all making a comeback.  Making the decision to jump in on the action, and by doing so...

Rear Curtain Sync.

With streaks going in the right direction, this article examines how to capture streaky headlight shots.   By combining flash with a long exposure you can achieve some great shots. You can get ghostly movement blur and trails of light from moving light sources if...

Tips For Using a Snoot in Photography.

Learn how to use a “snoot” in your photography to control the light and create theatrical lighting with your hot-shoe flash.   Even though it can often be like using a sledgehammer to crack a nut a flashgun is always a handy tool to have in your camera bag....

Famous Photographs That Inspired Film.

There has always been a sibling-like relationship between film and photography.   “The Horse in Motion” (1878) was a famous photographic series using an early movie projector called the zoopraxiscope invented by Eadweard Muybridge, a 19th-century photographer who...

UV Photography: tips for blacklight.

Blacklight photography can be great for shooting portraits so we are “shedding some light on the dark art” to reveal the secret of mastering ultraviolet photography!   You would most commonly see blacklight, or UV lighting, in nightclubs. White objects radiate...

Copenhagen Photographer Casper Sejersen’s One, Two, Three, Four.

Casper Sejersen Debut Exhibition. Set to the beat of a drum, Copenhagen-based photographer Casper Sejersen takes us on an unsettling visual journey in his debut exhibition.     Alluring Yet Uncomfortable. Copenhagen-based Danish photographer Casper...

The Five Best Photo Locations in Copenhagen.

  A summer break in Copenhagen is highly recommended if you have never been to Denmark. The sun and heat is enjoyed by all the locals.   As an introduction to the most common places you must visit we’re presenting you with this 3-hour photo walk. If you wish...

Photographer’s Picture of Bald Eagle Gets Overwhelming Response

The worldwide response to a photograph of a bald eagle has overwhelmed a Canadian amateur photographer who took the picture.   Initially posted on Facebook photography groups, Steve Biro snapped the image of Bruce the bald eagle at the Canadian Raptor...

Off-Camera Flash Photography To Help You Perfect The Strobist Effect.

One of the easiest ways to achieve amazing portraits is to utilize off-camera flash. You’ll be amazed at how you can transform your photos by simply taking your flash off-camera if your only experience of using flash is the disappointing result you got with it fitted...

Ex-Oasis Photographer warns UK Risks Losing Classic Rock Archives.

Unless a dedicated museum is set up British musical history may be lost. According to one of The UK’s most celebrated photographers unless a dedicated museum is set up to preserve large swathes of classic British rock photography it could lose them all to private...

Samsung reveals a phone with screens on both sides which could change photography forever.

Screens are multiplying! Offering photographers a truly revolutionary ability, Samsung has designed a smartphone with two or more screens.   The front and back display on the device has just been granted a patent. The gadget will be able to run speech translation...

Viral Photographer Quits To Make Bread.

Viral Photographer Quits To Make Bread. Amassing over 300,000 followers after dreamlike photos from Burning Man Festival went wildly viral online a few years ago, photographer Victor Habchy went on to become a Sony ambassador as his career took off. But, as of last...

First Professional Wedding Gig Shot by Photography Robot.

Would you hire a robot for your big day? Making the rounds for a few years now has been the news that robots are coming for our jobs. Many of us have nothing to fear despite automation increasingly taking over our lives, unless you’re a wedding photographer, maybe? A...

The World’s Creamiest Bokeh.

    Full-Frame 50mm Lens with Aperture of f/0.35. The world’s creamiest bokeh (definition: the visual quality of the out-of-focus areas of a photographic image) can be whipped up to give us incredible subject separation through the use of huge apertures. In...

Colour Photography Pioneer’s Images of Old Russia.

    Way Before Instagram A Revolution in the Use of Filters was Taking Place. Deep scientific roots underlie the art form we know of as photography today. Early pinhole cameras were both described by Euclid and Aristotle in ancient Greece. In order to...

Making a Living in Photography in 2019.

    How Viable is it Being a Professional Photographer? Whilst being both stuck in its ways and simultaneously forever changing, photography is indeed a strange profession. The majority of the profession work in a very different way to the old guard who...

The Hidden Colours of the Moon Revealed by Photographer.

A Mineral Impact. Different minerals impact the Moon’s surface leaving different splashes of colour as shown by the enhanced photo of the Moon created by extracting colour data from 150,000 photos of the Moon composed by Sacramento-based astrophotography enthusiast...

Piccadilly Circus’ Neon Lights Reflected By Shiny Cars: the Photography of Nick Turpin.

    Advertising Reflecting. In London’s Piccadilly Circus vehicles are caught reflecting advertising to show how modern life embraces consumerism as shown by photographer Nick Turpin in his latest series, “Autos.” “Shiny new vehicles passing through the city...

Nobody Talks About The Problem With Camera Phones.

The camera itself was the biggest problem with camera phones once upon a time.   Released in 2000, the J-SH04 was one of the world’s first camera phones. Things have come a long way since then. Tiny 0.11 megapixel images was all it could shoot. To give their...

What Is The Focus of Your Photography?

Does your photography have a point? And how can your images engage with more viewers?   You can help define your photography by implementing these few very helpful following techniques, especially if you have reached that stage where it may be a struggle to...

Capturing Cancer: Tumour Cells in Action.

Every year, researchers submit extraordinary images to the Science and Medical Imaging competition which tells the story of pioneering work and its benefits for patients. Replicating cancer cells invade the blood vessels.     Each year, The Institute of...

Selfie Harm.

Selfie Harm. Witness the scary results of Photoshopped portraits done by teens at the behest of professional photographer Rankin as part of his project called “Selfie Harm.”     Unnaturally Perfect. Unnaturally perfect social media photos are being made...

Young Marketing Guru Who Helped Photo of Egg Go Viral on Instagram.

Going Viral Unless you’ve been living under a rock for the past few weeks you should be fully aware of the photo of an egg that went viral and claimed the top spot for having the most liked photo on Instagram. The simple photo of an ordinary, brown egg has garnered...

The Story of the Desert as Told by the Dubai Photography Exhibition: Inhabited Deserts.

Dramatic Landscapes. Some of the most dramatic landscapes across the world have been captured by UAE-based explorer Max Calderan and Italian photographer John R Pepper through their much renowned collaboration. It was never going to be the usual desert landscapes when...

What Is The Best Aperture and Focal Length For Portraits?

Get The Basics of Portrait Photography Right. You’ve probably asked yourself what is the best aperture and focal length to use if you’re just getting started in portrait photography. You can produce very different effects with your subjects by changing the aperture...

Psychedelic Images of Tokyo by Jean-Vincent Simonet.

Psychedelic Experience. Tokyo at night can be a near-psychedelic experience in itself, and this is echoed in the warped images created by Swiss photographer Jean-Vincent Simonet who prints onto plastic paper then washes the photograph with chemicals, all part of his...

The $90.3 Million Painting That Reveals Unique Photography Methods.

A Masterful Piece of Art. The 1972 painting entitled “Portrait of an Artist (Pool with Two Figures)” by legendary British painter David Hockney fetched the highest auction price ever for a living artist as it sold for a jaw-dropping $90.3 million last month. A man in...

X-Ray Apparatus & Concrete Pyramids: Guy Hollaway’s Photography Studio.

The Process Gallery. Distinctive works are created using X-Ray equipment, housed in a concrete pyramid chamber, by British photographer Nick Veasey, who has had a studio built and completed by Guy Hollaway Architects.     Inquisitive. Designed to be an...

Comedy Wildlife Photographer of the Year Awards Reveal Hilarious Winning Images.

World’s Funniest Animal! And the world’s funniest animal photograph of the year goes to a squirrel who thinks he’s Tommy Cooper, writes The Express. The world’s funniest animal photograph of the year has been judged to be what appears to be a cheeky squirrel pictured...

Comedy Wildlife Photographer of the Year Awards Reveal Hilarious Winning Images.

World’s Funniest Animal! And the world’s funniest animal photograph of the year goes to a squirrel who thinks he’s Tommy Cooper, writes The Express. The world’s funniest animal photograph of the year has been judged to be what appears to be a cheeky squirrel pictured...

Vanishing From The Museums.

Confronting the absent. Largely absent from Parissien museums are works and faces of photographic pioneers who have become invisible; so, curator Fannie Escoulen is inviting visitors to walk across the city and confront it.   “The history of photography has been...

Analogue Limelight

In an increasingly digitalised world, why is there still a special place for the physical? After connecting on Instagram around two years ago, James Moreton and Raph Hurwitz conceived AllFormat - a global photography collective. After developing a loyal community of...

A Career Shaped By The Photograph

Starting Out For more than three decades the biggest names in show business have been photographed by Derek Ridgers, but it all began by chance, one night in Finsbury Park, north London. With a Miranda SLR slung over his shoulder, Ridgers walked into the Rainbow...

Facebook Bans a Photographer Who Innocently Posted About ‘Shooting a Few Christians.’

Double Entendre When it comes to the word “shooting,” photographers can be subject to endless jokes. So when you post about “shooting a bunch of Christians,” the double entendre is there; this is what happened to one London photographer who found himself faced with a...

Jacob Cockle: in Life & in Death.

A life lived in the sea was a favourite past-time of one Jacob Cockle. Whilst learning to walk at a tender young age he also began to learn to swim and his natural element became water. Any opportunity to film surfing was the best of all options because he loved it so...

How a Shot Went Viral is Revealed by The Royal Wedding Photographer.

Viral popularity and huge amounts of praise were received for one particular photo during this past weekend as the world's attention was captured by the royal wedding of Prince Harry and Meghan Markle. The details of how the picture in question came to be have now...

Wildlife Photos Reveal Dirty Tricks as Insiders Spill: “There’s a lot of fakery.”

From trained tigers to glued insects many photographers are revealing the fakery in this niche as one such photographer lost an award for allegedly using taxidermy in a shoot. Inauthentic Capturing a shot at the entrance to a national park was how Brazilian...

One in a Trillion Shot Captures Food Chain in Action.

“What can you shoot with that thing?” “What can you shoot with that thing?” This was a question that photographer Doc Jon was asked when a passerby noticed his Canon 6D camera with 500mm lens attachment as he was walking along the boardwalk of Madeira Beach in...

How Well-Being is Improved by Photo-a-Day Projects: Following the Story of an Artist who Started Out in Project365

Project365 Well-Being is reported to be improved through the online sharing of everyday images shot by amateur photographers. To reference it, it is known as “Project365” in photo circles; it begs the question: how can your life be changed by a Project365? A precious...

5 Things Every Photographer Should Know

Just starting out? Get to grips with these camera functions before anything else I was one of the lucky ones, starting out on a non-digital SLR camera. An Olympus OM-1 where loading the film was the first really important ‘setting’ I had to master. Then there was the...

How Photography Can Be Ruined By Bad Habits

Leaving The Camera At Home Even if it's your smartphone the camera you have with you is always the best one. Not every photo you take will be of commercial value or be photography-competition material. Nevertheless, if you leave your camera at home what use is it...

Unethical Upselling

By offering additional products and services and convincing a customer to purchase them many types of businesses can make a lot of money and this type of “upselling” is a tactic that camera equipment stores can maximise their gains. But how far can this upselling go...

Very First Photography Show is Recreated By Virtual Reality.

Transported To The Past The world's first photography exhibition is being experienced once again for the first time in 150 years with people being transported back in time thanks to Virtual Reality. A selection of prints were then presented by photographer William...

Three Great Books to Improve Your Photography Career

Three Great Books to Improve Your Photography Career

Whatever your style of photography, these three books are guaranteed to change the way you work

When I first started this journey of being a freelancer, I really didn’t have much of a clue about running a business.

But the more jobs I got the more I realised what skills I needed to brush up on and dived head first in to a wide range of books, video and podcasts.

I’ll start in reverse chronological order, just to confuse things slightly. Best Business Practices for Photographers, by John Harrington, has been a huge game changer since I picked up a copy earlier this summer. I was told to buy it over three years ago, but for some reason kept putting it off. What a waste! Inside you’ll find sound advice on image licensing, invoicing clients, pricing your work and backing up your digital files. It’s already paid for itself, as I now add separate line items, such as transport costs and a fee for uploading images to my website for clients. Buy it; you won’t regret it.

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Next up is No Plastic Sleeves; a book aimed at helping creative folk find their branding, and present it in a well-designed portfolio. Just looking at some of the ideas makes you realise how much talent there is out there, forcing you to reconsider just how hard you need to work to truly stand out. They also have a website that is handy if you’re looking for inspiration and ideas.

Both the book and website are perfect if you want to spend time defining your image and crafting something amazing.

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Last on my list is The Hot Shoe Diaries, by Joe McNally. Some of you might be familiar with Joe’s style and portfolio, but for those who don’t he’s a man who’s pretty much done everything in the photography world.

This book centres on flash photography (I prefer the term Creative Light) and shows the readers techniques and written accounts of how he got the shot. I was introduced to it back in 2009, on the way to London to photograph a protest-turned-riot. The opening chapters introduced me to flash / camera settings that I applied that day, achieving pleasing results.

But it wasn’t until October 2013, after I met him in Copenhagen, that I was turned on to his musings once again. So I picked up a copy of this book and immediately set about experimenting with coloured gels, snoots, c-stands and reflectors. I spent a small fortune to get all of these new toys, of course, but I now use them as often as possible

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All three of these books will have a positive impact on your photography and business skills, though No Plastic Sleeves is a bit harder to digest. If you have access to a space where you can create, and tools to get the job done (leather, wood, a drill) then you’ll have lots of fun with this one.

Biz Practices for Togs is pure written information, without any beauty, but it really makes you feel that someone is on your side who knows the industry inside and out. And McNally is just McNally. If he doesn’t make you want to learn flash then nothing will.

Photography’s Commitment To The Environment

When we think of sustainability our attention is obviously drawn to areas such as fossil fuels like oil and gas and, especially, these days, that is to what the media’s attention relates to also. However, with that being said, what people do on a daily basis and the...

Aerial Photography Protecting The Planet

Aboard a tethered balloon, from an altitude of nearly 500 meters, when Gaspard-Félix “Nadar” Tournachon photographed Paris from above was the moment when we can trace the roots of aerial photography right back to 1858. Before airplanes entered the picture, photos were...

Regular Photography Turned Inside Out as Fujifilm X-Pro3 Officially Arrives

As part of a drive to rediscover “pure photography” is a rear screen that has been turned inside out.   Innovative Feature Tilting the screen downwards to become visible, the rear screen that faces inwards not outwards,is a bizarre yet extraordinary feature...

Depth Of Field

What is depth of field in photography, and how do you control it? There are many terms which relate to a shallow or large depth of field in photography and photographers will bandy about these terms such as “hyperfocal distance”, “creamy bokeh”, “shooting wide open”,...

Stroboscopic Portraits

Use your unit’s strobe function to achieve rapid-fire flash and capture incredible staccato action.   Pulsing Flash A pulsing flash that fires lots of times during a long exposure can create a stop-motion effect by freezing the action multiple times as the...

Cheap Photography Projects’ Creative Lighting Ideas

Get creative with your images by using these lighting hacks to shoot cheap but conceptual photography. Beauty in Simplicity You don’t necessarily need to use top-of-the-line kit in order to capture brilliant photos. To help you inject some creative lighting into your...

Defining Street Photography, the Cartier-Bressonian Way

Street Photography pioneer Henri Cartier-Bresson has come to define the way the photography industry thinks about the genre. This article draws on sources that explains the way the genre has taken shape. Defining Street Photography Of what constitutes “street...

Even Photography Boffs Will Be Impressed By Polaroid’s New Camera.

    Vintage but not backwards. Whatever is in style right now, it seems, can make us feel like we’re in another decade. Vintage fashion, retro cars, and record players are all making a comeback.  Making the decision to jump in on the action, and by doing so...

Rear Curtain Sync.

With streaks going in the right direction, this article examines how to capture streaky headlight shots.   By combining flash with a long exposure you can achieve some great shots. You can get ghostly movement blur and trails of light from moving light sources if...

Tips For Using a Snoot in Photography.

Learn how to use a “snoot” in your photography to control the light and create theatrical lighting with your hot-shoe flash.   Even though it can often be like using a sledgehammer to crack a nut a flashgun is always a handy tool to have in your camera bag....

Famous Photographs That Inspired Film.

There has always been a sibling-like relationship between film and photography.   “The Horse in Motion” (1878) was a famous photographic series using an early movie projector called the zoopraxiscope invented by Eadweard Muybridge, a 19th-century photographer who...

UV Photography: tips for blacklight.

Blacklight photography can be great for shooting portraits so we are “shedding some light on the dark art” to reveal the secret of mastering ultraviolet photography!   You would most commonly see blacklight, or UV lighting, in nightclubs. White objects radiate...

Copenhagen Photographer Casper Sejersen’s One, Two, Three, Four.

Casper Sejersen Debut Exhibition. Set to the beat of a drum, Copenhagen-based photographer Casper Sejersen takes us on an unsettling visual journey in his debut exhibition.     Alluring Yet Uncomfortable. Copenhagen-based Danish photographer Casper...

The Five Best Photo Locations in Copenhagen.

  A summer break in Copenhagen is highly recommended if you have never been to Denmark. The sun and heat is enjoyed by all the locals.   As an introduction to the most common places you must visit we’re presenting you with this 3-hour photo walk. If you wish...

Photographer’s Picture of Bald Eagle Gets Overwhelming Response

The worldwide response to a photograph of a bald eagle has overwhelmed a Canadian amateur photographer who took the picture.   Initially posted on Facebook photography groups, Steve Biro snapped the image of Bruce the bald eagle at the Canadian Raptor...

Off-Camera Flash Photography To Help You Perfect The Strobist Effect.

One of the easiest ways to achieve amazing portraits is to utilize off-camera flash. You’ll be amazed at how you can transform your photos by simply taking your flash off-camera if your only experience of using flash is the disappointing result you got with it fitted...

Ex-Oasis Photographer warns UK Risks Losing Classic Rock Archives.

Unless a dedicated museum is set up British musical history may be lost. According to one of The UK’s most celebrated photographers unless a dedicated museum is set up to preserve large swathes of classic British rock photography it could lose them all to private...

Samsung reveals a phone with screens on both sides which could change photography forever.

Screens are multiplying! Offering photographers a truly revolutionary ability, Samsung has designed a smartphone with two or more screens.   The front and back display on the device has just been granted a patent. The gadget will be able to run speech translation...

Viral Photographer Quits To Make Bread.

Viral Photographer Quits To Make Bread. Amassing over 300,000 followers after dreamlike photos from Burning Man Festival went wildly viral online a few years ago, photographer Victor Habchy went on to become a Sony ambassador as his career took off. But, as of last...

First Professional Wedding Gig Shot by Photography Robot.

Would you hire a robot for your big day? Making the rounds for a few years now has been the news that robots are coming for our jobs. Many of us have nothing to fear despite automation increasingly taking over our lives, unless you’re a wedding photographer, maybe? A...

The World’s Creamiest Bokeh.

    Full-Frame 50mm Lens with Aperture of f/0.35. The world’s creamiest bokeh (definition: the visual quality of the out-of-focus areas of a photographic image) can be whipped up to give us incredible subject separation through the use of huge apertures. In...

Colour Photography Pioneer’s Images of Old Russia.

    Way Before Instagram A Revolution in the Use of Filters was Taking Place. Deep scientific roots underlie the art form we know of as photography today. Early pinhole cameras were both described by Euclid and Aristotle in ancient Greece. In order to...

Making a Living in Photography in 2019.

    How Viable is it Being a Professional Photographer? Whilst being both stuck in its ways and simultaneously forever changing, photography is indeed a strange profession. The majority of the profession work in a very different way to the old guard who...

The Hidden Colours of the Moon Revealed by Photographer.

A Mineral Impact. Different minerals impact the Moon’s surface leaving different splashes of colour as shown by the enhanced photo of the Moon created by extracting colour data from 150,000 photos of the Moon composed by Sacramento-based astrophotography enthusiast...

Piccadilly Circus’ Neon Lights Reflected By Shiny Cars: the Photography of Nick Turpin.

    Advertising Reflecting. In London’s Piccadilly Circus vehicles are caught reflecting advertising to show how modern life embraces consumerism as shown by photographer Nick Turpin in his latest series, “Autos.” “Shiny new vehicles passing through the city...

Nobody Talks About The Problem With Camera Phones.

The camera itself was the biggest problem with camera phones once upon a time.   Released in 2000, the J-SH04 was one of the world’s first camera phones. Things have come a long way since then. Tiny 0.11 megapixel images was all it could shoot. To give their...

What Is The Focus of Your Photography?

Does your photography have a point? And how can your images engage with more viewers?   You can help define your photography by implementing these few very helpful following techniques, especially if you have reached that stage where it may be a struggle to...

Capturing Cancer: Tumour Cells in Action.

Every year, researchers submit extraordinary images to the Science and Medical Imaging competition which tells the story of pioneering work and its benefits for patients. Replicating cancer cells invade the blood vessels.     Each year, The Institute of...

Selfie Harm.

Selfie Harm. Witness the scary results of Photoshopped portraits done by teens at the behest of professional photographer Rankin as part of his project called “Selfie Harm.”     Unnaturally Perfect. Unnaturally perfect social media photos are being made...

Young Marketing Guru Who Helped Photo of Egg Go Viral on Instagram.

Going Viral Unless you’ve been living under a rock for the past few weeks you should be fully aware of the photo of an egg that went viral and claimed the top spot for having the most liked photo on Instagram. The simple photo of an ordinary, brown egg has garnered...

The Story of the Desert as Told by the Dubai Photography Exhibition: Inhabited Deserts.

Dramatic Landscapes. Some of the most dramatic landscapes across the world have been captured by UAE-based explorer Max Calderan and Italian photographer John R Pepper through their much renowned collaboration. It was never going to be the usual desert landscapes when...

What Is The Best Aperture and Focal Length For Portraits?

Get The Basics of Portrait Photography Right. You’ve probably asked yourself what is the best aperture and focal length to use if you’re just getting started in portrait photography. You can produce very different effects with your subjects by changing the aperture...

Psychedelic Images of Tokyo by Jean-Vincent Simonet.

Psychedelic Experience. Tokyo at night can be a near-psychedelic experience in itself, and this is echoed in the warped images created by Swiss photographer Jean-Vincent Simonet who prints onto plastic paper then washes the photograph with chemicals, all part of his...

The $90.3 Million Painting That Reveals Unique Photography Methods.

A Masterful Piece of Art. The 1972 painting entitled “Portrait of an Artist (Pool with Two Figures)” by legendary British painter David Hockney fetched the highest auction price ever for a living artist as it sold for a jaw-dropping $90.3 million last month. A man in...

X-Ray Apparatus & Concrete Pyramids: Guy Hollaway’s Photography Studio.

The Process Gallery. Distinctive works are created using X-Ray equipment, housed in a concrete pyramid chamber, by British photographer Nick Veasey, who has had a studio built and completed by Guy Hollaway Architects.     Inquisitive. Designed to be an...

Comedy Wildlife Photographer of the Year Awards Reveal Hilarious Winning Images.

World’s Funniest Animal! And the world’s funniest animal photograph of the year goes to a squirrel who thinks he’s Tommy Cooper, writes The Express. The world’s funniest animal photograph of the year has been judged to be what appears to be a cheeky squirrel pictured...

Comedy Wildlife Photographer of the Year Awards Reveal Hilarious Winning Images.

World’s Funniest Animal! And the world’s funniest animal photograph of the year goes to a squirrel who thinks he’s Tommy Cooper, writes The Express. The world’s funniest animal photograph of the year has been judged to be what appears to be a cheeky squirrel pictured...

Vanishing From The Museums.

Confronting the absent. Largely absent from Parissien museums are works and faces of photographic pioneers who have become invisible; so, curator Fannie Escoulen is inviting visitors to walk across the city and confront it.   “The history of photography has been...

Analogue Limelight

In an increasingly digitalised world, why is there still a special place for the physical? After connecting on Instagram around two years ago, James Moreton and Raph Hurwitz conceived AllFormat - a global photography collective. After developing a loyal community of...

A Career Shaped By The Photograph

Starting Out For more than three decades the biggest names in show business have been photographed by Derek Ridgers, but it all began by chance, one night in Finsbury Park, north London. With a Miranda SLR slung over his shoulder, Ridgers walked into the Rainbow...

Facebook Bans a Photographer Who Innocently Posted About ‘Shooting a Few Christians.’

Double Entendre When it comes to the word “shooting,” photographers can be subject to endless jokes. So when you post about “shooting a bunch of Christians,” the double entendre is there; this is what happened to one London photographer who found himself faced with a...

Jacob Cockle: in Life & in Death.

A life lived in the sea was a favourite past-time of one Jacob Cockle. Whilst learning to walk at a tender young age he also began to learn to swim and his natural element became water. Any opportunity to film surfing was the best of all options because he loved it so...

How a Shot Went Viral is Revealed by The Royal Wedding Photographer.

Viral popularity and huge amounts of praise were received for one particular photo during this past weekend as the world's attention was captured by the royal wedding of Prince Harry and Meghan Markle. The details of how the picture in question came to be have now...

Wildlife Photos Reveal Dirty Tricks as Insiders Spill: “There’s a lot of fakery.”

From trained tigers to glued insects many photographers are revealing the fakery in this niche as one such photographer lost an award for allegedly using taxidermy in a shoot. Inauthentic Capturing a shot at the entrance to a national park was how Brazilian...

One in a Trillion Shot Captures Food Chain in Action.

“What can you shoot with that thing?” “What can you shoot with that thing?” This was a question that photographer Doc Jon was asked when a passerby noticed his Canon 6D camera with 500mm lens attachment as he was walking along the boardwalk of Madeira Beach in...

How Well-Being is Improved by Photo-a-Day Projects: Following the Story of an Artist who Started Out in Project365

Project365 Well-Being is reported to be improved through the online sharing of everyday images shot by amateur photographers. To reference it, it is known as “Project365” in photo circles; it begs the question: how can your life be changed by a Project365? A precious...

5 Things Every Photographer Should Know

Just starting out? Get to grips with these camera functions before anything else I was one of the lucky ones, starting out on a non-digital SLR camera. An Olympus OM-1 where loading the film was the first really important ‘setting’ I had to master. Then there was the...

How Photography Can Be Ruined By Bad Habits

Leaving The Camera At Home Even if it's your smartphone the camera you have with you is always the best one. Not every photo you take will be of commercial value or be photography-competition material. Nevertheless, if you leave your camera at home what use is it...

Unethical Upselling

By offering additional products and services and convincing a customer to purchase them many types of businesses can make a lot of money and this type of “upselling” is a tactic that camera equipment stores can maximise their gains. But how far can this upselling go...

Very First Photography Show is Recreated By Virtual Reality.

Transported To The Past The world's first photography exhibition is being experienced once again for the first time in 150 years with people being transported back in time thanks to Virtual Reality. A selection of prints were then presented by photographer William...

Testing your business ideas

This blog entry first appeared over at www.photographybymatthewjames.com

What I learned from my week of blogging

Day 7 of the Blog Challenge is here, and I am fucking glad!

Forcing myself to take time out of my busy schedule for the last 168 hours has been, quite frankly, a fucking nightmare. Right now, for instance, I should be editing some photos for a client before the weekend, then jumping on a train to go pick up a van, so I can haul some goods across town for an exhibition next week. Didn’t I tell you I was busy?

But, let’s not lose sight of the project’s aims and goals (surely the same thing). I have learned discipline, I have learned to write faster and better, without any kind of a plan or schedule for what I’m writing about, I’ve used lots of keywords, such as Copenhagen and Photographer (though sadly I couldn’t find a place to add Fotograf), and I’ve discovered that mine is a vanity blog. But let’s look at the statistics.

Quality, not quantity

Firstly, the number of hits to the blog is pretty terrible. Just 10 throughout the entire week. But, when we focus on quality instead of quantity the numbers look slightly better.

The average time on the page is 03:36, which is one of the longest times across the entire site. It means that people are actually reading my blog and not just looking at the page. The Bounce Rate is 0%, which tells me nobody is leaving the site as soon as they land on that page. The Exit Rate is 45.45%, showing me that the majority of people (54.55%) are browsing the rest of the site once they have been to the blog. Tuesday and Wednesday seemed to be the best days for readers, when an average of three people per day came to read the blog. It’s also a 100% increase compared to the same time last month.

Now I personally find this quite uplifting. Considering that I haven’t promoted this blog anywhere this week (apart from once on Twitter, which explains the mid-week spike). Later today I just might put it on Facebook and see what happens. Maybe Twitter, too. Crazy!

What goes up must come down

But here’s the most interesting part. Yesterday (Day Six) I checked my position in Google, by typing in Copenhagen Photographer. I had jumped to Page 3, and search listing number 8 – or 3.8 as I call it. You’ll remember I was 4.2 at the start of the week. Things were looking great, I thought. Until I checked again just now, and discovered I’d slipped to a disheartening 9.1. Google Webmaster Tools – now known as Search Console – only has data up until the 9th of May, and that shows a rise in Google Search Results. This fact baffles me further when I think about the amount of other hits to my site – for example the race pictures from Tuesday’s BMW Mini City Løb, and the Nike images I’ve uploaded and shared with the client. All I can do is keep checking the data over the weekend to see if the position changes again (hopefully positively).

To summarise this exercise I’d say it’s been quite an interesting one. I appreciate that many people reading this won’t really care too much about the content, but if you are then I hope you’re in a similar position to me: you want to figure out this crazy world of blogging and climb the Google Ladder somehow.

I’ll leave you with a nice quote about failure, from George Bernard Shaw. “A life spent making mistakes is not only more honourable but more useful than a life spent doing nothing at all.”

UPDATE: As of today (Sunday 15th May) I have jumped back up in the Google Search Results. Currently I am sitting at 3.7 for local searches, and my overall Page Ranking globally is 12.7 – the highest it’s been for the last 90 days. Page visits to the blog increased to 15 over the weekend (still without any promotion).

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Whoops. I missed one!

Whoops. I missed one!

This blog entry first appeared over at www.photographybymatthewjames.com

Jumping back on the wagon

So Day Three of the Photography Journal experiment simply bombed.

Perhaps it was the warm weather, or that it was my first and only day off for the entire week, or maybe it was the fact that my family were returning home after four days, and I just wanted to spend time with them. Whatever my excuse, I’m 100 per cent confident that nobody will lose any sleep over it.

Moving on to Day Four and it was an early start for me. At 7:30am I arrived at a fantastic building here in Copenhagen, called the Bella Sky. Used primarily as a hotel, the ground floor acts as a huge Conference Centre, and this week it’s being used by the sporting company Intersport. Their annual GTM was taking place, and I was on hand to capture the two-hour Nike presentation.

And it made me smile when I bumped in to more than one person I already knew, which is becoming a regular occurrence in this small city. I often see former clients in the supermarket or shopping in the high street mid-week. Copenhagen is such a small city, and word travel super fast (as I’ve found out the hard way recently, but more on that at a later date).

At 7:30 the rehearsals began, and one by one, Nike and Intersport officials took to the stage to discuss new products and how well things were going. Models soon appeared, and the whole thing quickly turned in to a fashion show. And of course, nothing rouses you more than a bit of skin on display in a dark room!

image

When the show started for real, I made sure that I’d had plenty of water, as the whole thing was meant to last for about two hours. And with the weather still deliciously warm outside, liquids were an absolute must. So you can probably imagine my predicament when, around 60 minutes later, I was busting for a piss. With 15 minutes still to go, I found myself crossing my legs and swaying from side to side like a little school boy. And what happens when you get closer and closer to the end of the show? Well, your body realises that it’s almost time to let go, and of course you are literally on the verge of wetting yourself, Cue crowds of people queuing to leave the auditorium through the main door and you’ve got yourself a predicament.

As I stood there watching them with a mixture of envy and confusion, I realised that, in any situation where a photographer is involved, the toggie gets the short end of the stick when it comes to entering and leaving the event or photoshoot. How many of the presenters were free to come and go as they pleased to grab a coffee or toilet break? How many guests and VIPs at a wedding can just waltz off for a cigarette, whilst you man the fort? Can someone PLEASE invent a catheter for photographers?

I can’t complain, though. As soon as I found the toilet I was back to thinking how fortunate I am to have such a liberating job. As I joined the others for a delicious buffet and made small talk with strangers from Germany, I quickly remembered that this is a fine job to have.

And now I’m off to enjoy a pint of cider in the sunshine. Ta ta.

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Starting Out For more than three decades the biggest names in show business have been photographed by Derek Ridgers, but it all began by chance, one night in Finsbury Park, north London. With a Miranda SLR slung over his shoulder, Ridgers walked into the Rainbow...

Facebook Bans a Photographer Who Innocently Posted About ‘Shooting a Few Christians.’

Double Entendre When it comes to the word “shooting,” photographers can be subject to endless jokes. So when you post about “shooting a bunch of Christians,” the double entendre is there; this is what happened to one London photographer who found himself faced with a...

Jacob Cockle: in Life & in Death.

A life lived in the sea was a favourite past-time of one Jacob Cockle. Whilst learning to walk at a tender young age he also began to learn to swim and his natural element became water. Any opportunity to film surfing was the best of all options because he loved it so...

How a Shot Went Viral is Revealed by The Royal Wedding Photographer.

Viral popularity and huge amounts of praise were received for one particular photo during this past weekend as the world's attention was captured by the royal wedding of Prince Harry and Meghan Markle. The details of how the picture in question came to be have now...

Wildlife Photos Reveal Dirty Tricks as Insiders Spill: “There’s a lot of fakery.”

From trained tigers to glued insects many photographers are revealing the fakery in this niche as one such photographer lost an award for allegedly using taxidermy in a shoot. Inauthentic Capturing a shot at the entrance to a national park was how Brazilian...

One in a Trillion Shot Captures Food Chain in Action.

“What can you shoot with that thing?” “What can you shoot with that thing?” This was a question that photographer Doc Jon was asked when a passerby noticed his Canon 6D camera with 500mm lens attachment as he was walking along the boardwalk of Madeira Beach in...

How Well-Being is Improved by Photo-a-Day Projects: Following the Story of an Artist who Started Out in Project365

Project365 Well-Being is reported to be improved through the online sharing of everyday images shot by amateur photographers. To reference it, it is known as “Project365” in photo circles; it begs the question: how can your life be changed by a Project365? A precious...

5 Things Every Photographer Should Know

Just starting out? Get to grips with these camera functions before anything else I was one of the lucky ones, starting out on a non-digital SLR camera. An Olympus OM-1 where loading the film was the first really important ‘setting’ I had to master. Then there was the...

How Photography Can Be Ruined By Bad Habits

Leaving The Camera At Home Even if it's your smartphone the camera you have with you is always the best one. Not every photo you take will be of commercial value or be photography-competition material. Nevertheless, if you leave your camera at home what use is it...

Unethical Upselling

By offering additional products and services and convincing a customer to purchase them many types of businesses can make a lot of money and this type of “upselling” is a tactic that camera equipment stores can maximise their gains. But how far can this upselling go...

Very First Photography Show is Recreated By Virtual Reality.

Transported To The Past The world's first photography exhibition is being experienced once again for the first time in 150 years with people being transported back in time thanks to Virtual Reality. A selection of prints were then presented by photographer William...